Everything Starts with a Well Structured Website Information Architecture A website’s information architecture or IA is often overlooked. A better structured website gives you the chance of ranking higher in search engines. When building a fresh new website or...
Digital Marketing & Web Blog
By Jennifer C CamposMy blog is made of posts that provide digital marketing and web insights and information based on my experience or inspired by conversations.
Web Development
UX
eCommerce UX Fundamentals: The Must Haves
The COVID-19 pandemic has amplified the need for websites and eCommerce. As a result, online shopping has become more of a demand and business owners can’t ignore it. It is time to get onboard with an eCommerce website. Now, when it comes to eCommerce design and...
Digital Marketing
How to Use Marketing Personas to Empathize with Your Audience
The purpose of creating a marketing persons is to appeal to the right people who will most likely be interested in your product or services. Most people make the mistake of trying to appeal to “everyone” by making their target audience too broad, which actually puts...
SEO
Google’s Broad Core Algorithm Released on June 2, 2021: The June 2021 Core Update
Google’s Broad Core Algorithm Released on June 2, 2021: The June 2021 Core Update Since Google could not pack more into it’s June 2, 2021 broad core algorithm update, another core update will happen in July. Don’t worry about these two updates being so close together....



