My Story

About Me

My professional experience started with digital marketing and evolved to web design and development. I built the courage to market myself in 2007 by providing marketing and digital marketing services to small-sized businesses. My freelance experience gave me the skills to acquire a full-time position with LG Electronics. While at LG Electronics I helped the corporation elevate it’s online journey experiences for prospects and customers through 360-degree online packages, which included a series of: landing pages, microsites, segmented email marketing messages, service marketing, paid ads, online gamification experiences, and SEO. After working with LG Electronics for 3-years, I decided to branch out by providing digital marketing and web services to companies worldwide including Canada, United States, Trinidad & Tobago, and Barbados.

In 2018, I was presented with an opportunity to help automotive groups in British Columbia, Canada improve their online experiences and conversions. I successfully increased online conversions for Trotman Auto Group and Weissach Group. Working in a predominantly sales industry has its challenges and requires one to work non-stop. After seeing my projects through and giving a lot of myself; I made the decision to take care of my health and take advantage of the COVID-19 pandemic situation to pursue remote work.

Hire Me!

Have an exciting project or ongoing service where you need some help?
Send me a message with a short description. I am looking forward to hear from you.

Email Marketing & Automation
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I am great at devising personalized messages via email marketing, SMS, chatbots, web browser notifications, and automated funnels. I also create and develop nice-looking email designs to represent your brand well.

SEO & Landing Pages
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I am really good with technical and on-page SEO to improve a websites keyword rankings, domain authority score, and SEO conversions, all targeting your buyer's intentions.

Social Ads
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I create and design Facebook, Instagram, and LinkedIn ad campaigns to capture new prospects using your websites traffic data or your customer list, or promote your products to increase sales.

Google Search Ads
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I create micro-focused/buyer-intention ad campaigns and drive quality traffic to your respective web pages. I also track conversions derived from Google Search ad campaigns.

Website Design
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I design award-winning websites using the latest trends, coupled with internal business data and opertaions and external best practices factors to make every element purposeful. I use Figma to design and provide prototypes.

Conversion Rate Optimization
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I use analytics data to assess what your company is doing well, which areas are underperforming, and why. I use a data-driven approach combined with qualitative research to improve your conversions across your online channels.

Website Management
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I can upkeep your website via a CMS like WordPress or directly via code and use repositories to upload updates. I create web graphics that speak to your audiences and optimize your website for ranking improvements. I can do all of this effectively and make your website dynamic to deliver personalized web experiences.

Digital Marketing & Web Awards

Award-Winning Social Media Campaign

Caribbean ADDY Awards, 2018

Universal Cereals wanted to be top-of-mind and engage with social fans. I created a digital and social strategy to bring hype, excitement, and ‘feel good content’ to locals of Trinidad & Tobago through a video series and contest. The intent of the #HowTrinisEatCereal campaign was to make the videos explode online.

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Best UI, UX, and Innovation Website

CSS Design Awards, 2020

CSS Design Awards (CSSDA) is the international web awards for solo designers, studios & agencies. What I did:

  • Developed the website information architecture (organization of site)
  • SEO
  • Created the website strategy and UX
  • Content optimization
  • Web design
  • Web event tracking and integration with web analytics
SEE DETAILS