WORK HISTORY

June 2021 - February 2023

Manager Web Development & Digital Services

OK Tire Stores Inc.

I inherited a website (WordPress) and eCommerce (Magento 2) designed and developed by others. I led a team of software engineers to stabilize the website, improve functionality, apply security patches, create a new BitBucket pipeline, and managed a backlog. I also designed the new oktire.com website and led the development.

February 2022 - November 2022

Web Developer

AcuityAds Inc.

I inherited an incomplete WordPress website. I was tasked to improve web performance by: removing unnecessary css, javascript, and plugins, improving core vitals, web security, and optimize it for SEO.

February 2021 - September 2022

Digital & Web Manager

Anti-Aging Medical & Laser Clinic

I solved business problems with technology, acquired quality leads through marketing funnels supported by email marketing, SEO and paid ads, managed the website, employed API integration's, and optimized web conversions.

September 2019 - December 2020

Digital & Web Manager

Weissach Performance Ltd.

Managed and implemented all things online for 11 stores, acquired quality leads for luxury makes from social ads and Google Ads, implemented sales pipelines, managed the email marketing program, led the website strategy, management, and development, and designed award-winning websites (CSS Design Awards)..

June 2018 - August 2019

Digital & Web Manager

Trotman Auto Group

I did some pretty cool digital marketing things for the 11 dealership group, such as showing dynamic content to web visitors. I also created a forward-thinking digital strategy which would have really shaken things up in the industry, with a store within a store concept that entailed a VR experience, where shoppers would be able to select the right vehicle for their lifestyle.

June 2016 - January 2018

Digital Strategist

Lonsdale Saatch & Saatchi Ltd.

My role as the Digital Strategist was to analyze industries and create holistic digital marketing strategies for several companies in Trinidad & Tobago and the Caribbean. I created proposals responding back to RFPs and conducted presentations to prospective clients. I even created an award-winning social and video marketing strategy for Universal Cereals. Additionally, I also did the following work: lead gen pages, social ads, Google Ads, provided direction to the social team, email marketing with automated workflows, and frontend development work.

May 2011 - May 2014

Digital Marketer & Web Specialist

LG Electronics

I worked for LG Electronics for 3 years. I managed the email marketing program, SEO, web management, media buying agency, and all things pertaining to the digital world for the Home Appliances and Service divisions. I received a Marketing award for producing excellent results and leading the website revamp project of the Canadian website in English and French, and as well for the successful development of an eCommerce site.

ENTREPRENEURIAL EXPERIENCE

May 2014 - June 2018

Website & Digital Architect

JCM Optimization

Provided digital marketing (SEO, PPC, Email Marketing, Google Ads Management, and Landing Page Design & Development) services to companies in Canada, United States, Trinidad & Tobago, and Barbados.

December 2007 - May 2011

Freelance Digital Marketer

J.Carmin Business

I was hired by small and medium sized companies for digital and marketing projects.

EDUCATION

2021 - Present

Web Development

UDEMY, NUCAMP

Bootstrap 4 & 5, Javascript, Node.js, Databases, SQL, MongoDB, Restful API, Web Security, and React.js.

2021 - Present

SQL

Datacamp

Joining data and doing data analysis with SQL.

2014

PMP - Project Management Professional

PMI.org

Global certified project manager.

2008 - 2009

Business Commerce Degree

Royal Roads University

Business management, strategic marketing, and business finance.

2005 - 2008

Marketing College Diploma

Conestoga College

Marketing, introduction to web design, business management, finance, and introduction to graphic design.