I developed, created, and managed programmatic ad campaigns for a leading financial bank and B2B technology company. The campaigns were segmented per user type and buying intention, where the ads were triggered when specific parameters were met. This strategy helped with budget management.
Based on campaign data, I would create ad campaigns with tailored messages that would only deploy if a user met specific characteristics or if the user took a recent online action. For example, for a B2B client, their search ads would only deploy if the user was in-market for an office chair. Specific parameters were set in place to execute multi-channel ad campaigns.
Generated over 2,000 leads within 2-months for the leading financial bank and over 600 ready-to-buy leads for the B2B technology company within 5-months.
I need similar stuff