Developed a heavy video social campaign on Facebook for a local cereal brand. The campaign was supported through Instagram, a contest website, and Facebook ads.
It is important for local brands to connect with its community in a natural-home-like way. This is why I created the idea and digital strategy for the award-winning #HowTrinisEatCereal social campaign. The idea behind this campaign was to relate to Trinidadians in a humourous way, slightly different from how cereal is actually consumed. The brand Universal Cereals was featured in several video skits. For example, one can have a snow-cone when taking a stroll around the well-known Savannah Park. Check out the video to see how the cereal brand was positioned.
#HowTrinisEatCereal went viral in Trinidad & Tobago and won Silver at the 2018 Caribbean Advertising Addy Awards for the best social media campaign and video campaign. See more here.
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